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Cookies, device or similar online identifiers together with other information can be stored or read on your device for the purposes presented to you.

Ads can be shown to you based on the content you are viewing, the app you are using, your approximate location, or your device type.

A profile can be built about you and your interests to show you personalised ads that are relevant to you.

Personalised ads can be shown to you based on a profile about you.

A profile can be built about you and your interests to show you personalised content that is relevant to you.

Personalised content can be shown to you based on a profile about you.

The performance and effectiveness of ads that you see or interact with can be measured.

The performance and effectiveness of content that you see or interact with can be measured.

Market research can be used to learn more about the audiences who visit sites/apps and view ads.

Your data can be used to improve existing systems and software, and to develop new products.

Content can be selected based on limited data, such as the content you are viewing or the device you are using.